Uber Vietnam
Uber is in a unique position in Vietnam. Through the uberMOTO option, the brand can be ultra visible.
Uber’s brand traits became our road map to creating something foreign to the brand; Uber Attire.
Precise
Advanced
Contemporary
Refined
Ever Evolving
Empowering
Disruptive
Iconoclastic
High-Tech+Human
Dynamic
Rider, Driver, and brand have the same needs
Visibility
Safety
Pride
A visual identity that feels uber, but speaks of a unique dynamism.
HI-TECH
HUMAN
A cross-roads of brand expression and desired fashion product, this attire makes uber the most visible, ride-share company in Vietnam
Uber Vietnam
Uber is in a unique position in Vietnam. Through the uberMOTO option, the brand can be ultra visible.
Uber’s brand traits became our road map to creating something foreign to the brand; Uber Attire.
Precise
Advanced
Contemporary
Refined
Ever Evolving
Empowering
Disruptive
Iconoclastic
High-Tech+Human
Dynamic
Rider, Driver, and brand have the same needs
Visibility
Safety
Pride
A visual identity that feels uber, but speaks of a unique dynamism.
HI-TECH
HUMAN
A cross-roads of brand expression and desired fashion product, this attire makes uber the most visible, ride-share company in Vietnam