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Uber Vietnam

Visual Identity Art Direction Product Design

UBER is in a unique position in Vietnam. Through the UBERmoto option, the brand can be ultra visible.

Uber’s brand traits became our road map to creating something foreign to the brand; UBER Attire.

Precise
Advanced
Contemporary
Refined
Ever Evolving
Empowering
Disruptive
Iconoclastic
High-Tech+Human
Dynamic

Rider, Driver, and brand have the same needs

Visibility
Safety
Pride

A visual identity that feels UBER, but speaks of a unique dynamism.

HI-TECH
HUMAN

A cross-roads of brand expression and desired fashion product, this attire makes UBER the most visible, ride-share company in Vietnam

Uber Vietnam

Visual Identity Art Direction Product Design

UBER is in a unique position in Vietnam. Through the UBERmoto option, the brand can be ultra visible.

Uber’s brand traits became our road map to creating something foreign to the brand; UBER Attire.

Precise
Advanced
Contemporary
Refined
Ever Evolving
Empowering
Disruptive
Iconoclastic
High-Tech+Human
Dynamic

Rider, Driver, and brand have the same needs

Visibility
Safety
Pride

A visual identity that feels UBER, but speaks of a unique dynamism.

HI-TECH
HUMAN

A cross-roads of brand expression and desired fashion product, this attire makes UBER the most visible, ride-share company in Vietnam

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