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Soul Archive

Brand Concept Name Development Visual Identity Art Direction Contents Strategy Brand Contents Editorial Design Packaging Design Product Design Ideation

Rice Creative took on the challenge set by artist Truc- Anh to create a new format of photographic art print, and make art more accessible.

Soul Archive curates singular points of view through contemporary photography, which record a time and a place.

We aim to disrupt the cliché. The project is about curating images expressing relevant points of view.

The purpose is to collect and archive pieces of the world’s spirit, and encourage exchange.

The premiere set, invites you, through the lenses of emerging artists & photographers living & working in Vietnam. We hope to strip away preconceptions, and offer a clear view into a living breathing country in an unprecedented way.

Name Development Street Photography New Art Prints

Soul Archive

Brand Concept Name Development Visual Identity Art Direction Contents Strategy Brand Contents Editorial Design Packaging Design Product Design Ideation

Rice Creative took on the challenge set by artist Truc- Anh to create a new format of photographic art print, and make art more accessible.

Soul Archive curates singular points of view through contemporary photography, which record a time and a place.

We aim to disrupt the cliché. The project is about curating images expressing relevant points of view.

The purpose is to collect and archive pieces of the world’s spirit, and encourage exchange.

The premiere set, invites you, through the lenses of emerging artists & photographers living & working in Vietnam. We hope to strip away preconceptions, and offer a clear view into a living breathing country in an unprecedented way.

Welcome. Our website is currently in preview and review. Your experience on different platforms can help us improve it. Please tell us if you happen to find bugs and glitches - vinh@rice-creative.com