Loading Icon

Monjo Coffee

Brand Concept Brand Strategy Visual Identity Art Direction Interior Design Signage / Wayfinding Print Production

We developed a concept, brand, and visual identity for a new coffee franchise, to compete in Kuala Lumpur, Malaysia.

We were asked to develop a concept, brand, and visual identity for a new coffee franchise, which would originate in Kuala Lumpur, Malaysia. This new franchise should offer a competitive option from some of the international coffee shop chains in the city. We conducted research Kuala Lumpur, drank a lot of coffee, and discovered a unique coffee culture in KL. We found an opportunity to create a coffee shop which offered a little more and felt like one of a kind, while being relatively simple to replicate. This coffee shop should offer quick convenience to the busy citizens of the metropolis. It should also offer a place to relax and take a break or work away for hours.

Our discovery was the 'Monjo Station' concept, the inspiration being our favorite classic Metro stations from around the world.

The Paris metro, London underground, NYC Subway, Tokyo, and Hong Kong lines, all inspired both the concept and the Aesthetic of the new franchise.

We imagined the 'Perfect metro station', complete with a perfect newsstand, a sandwich shop & of course a spot to grab a well made cup of coffee.

The 'metro aesthetic' come through clearly in the use of tile inside and out.

There is a waiting bench, which runs all the way around the facade of the shop, perfect for people watching. Loyalty cards and stationary are ticket inspired, while the overhead menu references a station with clear, easy to read way finding.

Taking cues from metro way finding, we developed icons for nearly everything in the location, from coffee cups, to sandwiches, to coffee trees and custom lighting.

Monjo Coffee

Brand Concept Brand Strategy Visual Identity Art Direction Interior Design Signage / Wayfinding Print Production

We developed a concept, brand, and visual identity for a new coffee franchise, to compete in Kuala Lumpur, Malaysia.

We were asked to develop a concept, brand, and visual identity for a new coffee franchise, which would originate in Kuala Lumpur, Malaysia. This new franchise should offer a competitive option from some of the international coffee shop chains in the city. We conducted research Kuala Lumpur, drank a lot of coffee, and discovered a unique coffee culture in KL. We found an opportunity to create a coffee shop which offered a little more and felt like one of a kind, while being relatively simple to replicate. This coffee shop should offer quick convenience to the busy citizens of the metropolis. It should also offer a place to relax and take a break or work away for hours.

Our discovery was the 'Monjo Station' concept, the inspiration being our favorite classic Metro stations from around the world.

The Paris metro, London underground, NYC Subway, Tokyo, and Hong Kong lines, all inspired both the concept and the Aesthetic of the new franchise.

We imagined the 'Perfect metro station', complete with a perfect newsstand, a sandwich shop & of course a spot to grab a well made cup of coffee.

The 'metro aesthetic' come through clearly in the use of tile inside and out.

There is a waiting bench, which runs all the way around the facade of the shop, perfect for people watching. Loyalty cards and stationary are ticket inspired, while the overhead menu references a station with clear, easy to read way finding.

Taking cues from metro way finding, we developed icons for nearly everything in the location, from coffee cups, to sandwiches, to coffee trees and custom lighting.

Welcome. Our website is currently in preview and review. Your experience on different platforms can help us improve it. Please tell us if you happen to find bugs and glitches - vinh@rice-creative.com