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Marou Chocolate
for Air France

Art Direction Packaging Design Print Production

At the request of Air France, we created a three bar set which draws inspiration from the extraordinary graphic history of Air France, the wonders of Vietnam, and that silky smooth ride in the sky at 30,000 ft.

Marou and the Rice Creative team quickly put their heads together and offered something traditionally beyond the brief.

A fabulous history, a link between France and Vietnam and a symbol of refinement: three aspects that we found to illustrate the collaboration

A connected 3 bar set which draws inspiration from the extraordinary graphic history of Air France, the wonders of Vietnam, and that silky smooth ride in the sky at 30,000 ft.

The winged seahorse, which has become the symbol of Air France, was originally the emblem of Air Orient in the early 30s. “Hippocampes”, from the Greek hippos, "horse" and Kámpos, "marine fish" are more familiarly known as seahorses. In 1933, when Air France was set up, Air Orient gave its emblem to the new airline.

The first regular flight between France and Saigon took place in February 1931, the plane was aptly named ‘Champagne’ and the company that chartered the flight was Air Orient, one of several companies that merged into Air France in 1934.

Marou Chocolate
for Air France

Art Direction Packaging Design Print Production

At the request of Air France, we created a three bar set which draws inspiration from the extraordinary graphic history of Air France, the wonders of Vietnam, and that silky smooth ride in the sky at 30,000 ft.

Marou and the Rice Creative team quickly put their heads together and offered something traditionally beyond the brief.

A fabulous history, a link between France and Vietnam and a symbol of refinement: three aspects that we found to illustrate the collaboration

A connected 3 bar set which draws inspiration from the extraordinary graphic history of Air France, the wonders of Vietnam, and that silky smooth ride in the sky at 30,000 ft.

The winged seahorse, which has become the symbol of Air France, was originally the emblem of Air Orient in the early 30s. “Hippocampes”, from the Greek hippos, "horse" and Kámpos, "marine fish" are more familiarly known as seahorses. In 1933, when Air France was set up, Air Orient gave its emblem to the new airline.

The first regular flight between France and Saigon took place in February 1931, the plane was aptly named ‘Champagne’ and the company that chartered the flight was Air Orient, one of several companies that merged into Air France in 1934.

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