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Empress Tower

Brand Strategy Visual Identity Signage / Wayfinding

Empress tower is a modern business tower in the central district of
Ho Chi Minh City

Like any business tower, the building offers its tenants flexible spaces to make their own.
We sought to inspire big corporate tenants by basing the identity on open spaces. This could help them imagine how their brand could make best use of the new office.

Our client gave us a challenge to keep an E and T initial in the logo. We found a solution in a mark made of equal golden rectangles. Here our solution described modern open spaces as well an asian royal mark.

The mark represented the building, and something modern and Asian.

The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

Empress Tower

Brand Strategy Visual Identity Signage / Wayfinding

Empress tower is a modern business tower in the central district of
Ho Chi Minh City

Like any business tower, the building offers its tenants flexible spaces to make their own.
We sought to inspire big corporate tenants by basing the identity on open spaces. This could help them imagine how their brand could make best use of the new office.

Our client gave us a challenge to keep an E and T initial in the logo. We found a solution in a mark made of equal golden rectangles. Here our solution described modern open spaces as well an asian royal mark.

The mark represented the building, and something modern and Asian.

The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

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