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Eastlake Craft Brewery

Brand Concept Visual Identity Art Direction Signage / Wayfinding Packaging Design Illustration / Image

Eastlake is a brewery & taproom in Minneapolis, Minnesota.

Ryan shared with us of his intention to produce a wide and ever-evolving range of eclectic brews with unusual ingredients. Our intention became to supply the brand with an open identity which put an emphasis on uniqueness. We soon took note of the rich cultural heritage of the Eastlake Brewery neighbourhood. Ryan let us know that he believed his establishment would be frequented by a rotating cast of local characters.
This inspired us to create a set of unique characters which would together represent the community as well as the eclectic brews. Along with these characters, we developed a range of logos which harken back to the olden days of both Minneapolis and Eastlake Avenue, as well as a set of graphic elements which tip a hat to the city of lakes. Our cast of working class characters, Minneapolis inspired logos, and unique graphic elements, personify and identify what is at the heart of the brand: Finely crafted beers with great character, and the community who shares them.

Eastlake is located in the historically industrial, immigrant neighborhood of Midtown, Minneapolis.

Finding inspiration in the industrial neighborhood of Midtown as well as the community within, we focused our research on industrial revolution era identities from the USA.

Building on the neighborhood theme, we created a set of anthropomorphic characters representing the local community as well as the partons of the bar.

In order to unify our diverse set of logos and characters, we created stamps.

Package Design Craft Brewery Set Of Logos And Characters

Eastlake Craft Brewery

Brand Concept Visual Identity Art Direction Signage / Wayfinding Packaging Design Illustration / Image

Eastlake is a brewery & taproom in Minneapolis, Minnesota.

Ryan shared with us of his intention to produce a wide and ever-evolving range of eclectic brews with unusual ingredients. Our intention became to supply the brand with an open identity which put an emphasis on uniqueness. We soon took note of the rich cultural heritage of the Eastlake Brewery neighbourhood. Ryan let us know that he believed his establishment would be frequented by a rotating cast of local characters.
This inspired us to create a set of unique characters which would together represent the community as well as the eclectic brews. Along with these characters, we developed a range of logos which harken back to the olden days of both Minneapolis and Eastlake Avenue, as well as a set of graphic elements which tip a hat to the city of lakes. Our cast of working class characters, Minneapolis inspired logos, and unique graphic elements, personify and identify what is at the heart of the brand: Finely crafted beers with great character, and the community who shares them.

Eastlake is located in the historically industrial, immigrant neighborhood of Midtown, Minneapolis.

Finding inspiration in the industrial neighborhood of Midtown as well as the community within, we focused our research on industrial revolution era identities from the USA.

Building on the neighborhood theme, we created a set of anthropomorphic characters representing the local community as well as the partons of the bar.

In order to unify our diverse set of logos and characters, we created stamps.

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