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Coca-Cola Tet 2014

Art Direction Packaging Design Illustration / Image

To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide.

Tết (Lunar New Year), is the most celebrated holiday in Vietnam. It's a time for sharing good fortune, happiness and new years wishes with family and friends. Coca-Cola is widely consumed during this festive season. Spread happiness and Tết appreciation with Coca-Cola.

We utilized Coca-Cola's Tết symbol (the Swallow Bird) as the device to form these wishes.

For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.

"An", means Peace.
"Tài" means Success.
"Lộc" means Prosperity.

Millions of "Tết wishes" were spread throughout the country and shared by people of all ages. The simple act of sharing a Coke was transformed into a meaningful gesture.

Sellers from supermarkets and small street side shops took pride in decorating their shelves with Coca-Cola, as points of sale around the nation became festive environments.

Coca-Cola Tet 2014

Art Direction Packaging Design Illustration / Image

To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide.

Tết (Lunar New Year), is the most celebrated holiday in Vietnam. It's a time for sharing good fortune, happiness and new years wishes with family and friends. Coca-Cola is widely consumed during this festive season. Spread happiness and Tết appreciation with Coca-Cola.

We utilized Coca-Cola's Tết symbol (the Swallow Bird) as the device to form these wishes.

For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.

"An", means Peace.
"Tài" means Success.
"Lộc" means Prosperity.

Millions of "Tết wishes" were spread throughout the country and shared by people of all ages. The simple act of sharing a Coke was transformed into a meaningful gesture.

Sellers from supermarkets and small street side shops took pride in decorating their shelves with Coca-Cola, as points of sale around the nation became festive environments.

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