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Born in Saigon

Brand Concept Visual Identity Art Direction Signage / Wayfinding Digital Marketing Illustration / Image Print Production

Born in Saigon is a concept store nestled in the heart of Saigon.
The shop offers it’s clients a selection of high end products made only in Vietnam.

Born in Saigon was a dream come true project for Mr. Dominic Price, a British citizen who was born in Saigon in the early 1960s.

The emblem of Born in Saigon is the Phoenix flower, a symbol of the Saigon.

The visual identity of Born in Saigon centers around a simple box form, which represents the store's curated offering.

Born in Saigon

Brand Concept Visual Identity Art Direction Signage / Wayfinding Digital Marketing Illustration / Image Print Production

Born in Saigon is a concept store nestled in the heart of Saigon.
The shop offers it’s clients a selection of high end products made only in Vietnam.

Born in Saigon was a dream come true project for Mr. Dominic Price, a British citizen who was born in Saigon in the early 1960s.

The emblem of Born in Saigon is the Phoenix flower, a symbol of the Saigon.

The visual identity of Born in Saigon centers around a simple box form, which represents the store's curated offering.

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