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Hello. Welcome to our little field of creativity.
Here is a peek into our expertise and our inspirations.

Expertise / Browse

Browse by Category

Brand Creation

Brand Concept

Brand Strategy

Name Development

Rebranding

Visual Identity

Brand Experience

Art Direction

Contents Strategy

Environment / Interior

Retail Concept

Signage / Wayfinding

Brand Assets

Brand Contents

Digital Marketing

Editorial Design

Package Design

Product Design

Studio

Films

Ideation

Illustration / Image

Print Production

Trends Studies

We are a multi-cultural team based in Vietnam, powering up a pioneer creative agency with an ambition to cast international attention upon Vietnamese and regional creativity.

Our works have allowed the studio to garner a few distinctions, giving us great pride in the local and international brands we've collaborated with so far.

Our team of directors supervises design and brand consulting missions all the while taking up opportunities to spread the word about creativity, new territories and the future of brands.

Recognition & Accolades

Awards

Pentawards, 2012 Paris, France
Bronze Award, Marou Chocolate
Packaging Design

Creativity Awards, 2013, USA
Gold Award, Brain Magazine
Publications – Cover

Creativity Awards, 2013, USA
Gold Award, Clubhouse Films
Print – Stationary

AOC Awards, 2013 London, UK
Gold Award, Marou Chocolate
Packaging Design

Brand New Awards, 2014, USA
UNICEF ZEROawards
Visual Identity

FPO Awards, 2014, USA
La Diplomate
Print Excellence

Pentawards, 2014 Tokyo, Japan 
Bronze Award, Air France / Marou
Packaging Design

Int’l Design Award, 2014, USA
3 Gold Awards + Graphic Designer
of the Year, UNICEF ZEROawards

A’Design Awards, 2014 Como, Italy
Platinum Award, Coca-Cola
Packaging Design

Pentawards, 2015 London, UK
Silver Award, Rice Wine
Packaging Design

Graphis Awards, 2015, USA
Silver Award, UNICEF
Product Design

Graphis Awards, 2015, USA
Silver Award, Coca-Cola
Packaging Design

Red Dot Awards, 2015 Berlin, Ger
UNICEF ZEROawards
Visual Identity

Type Directors Club, 2016, USA
Rice Wine
Excellence in Typography

 

 

 

 

 

 

Books / Selected Periodicals

Taschen:
D&AD Annual 2014
The Package Design VOL.2 2012
The Package Design VOL.3 2014

Choi’s gallery:
Vol 17. 2013

Gestalten:
Food Experience 2013
A Delicious Life 2014

Victionary:
Gold & Silver 2013
Graphic Digits 2014
Print Matters 2015
Transparent 2015

WALLPAPER* City Guide
Ho Chi Minh City

High Tone:
Good idea 3 2014

Counter-print Books
Alphabet Logo 2015

Wallpaper* UK
Wallpaper* Thailand
DPI, Taiwan
Design Bureau 12/12
Design Bureau 1/13
Vogue Paris
ELLE FRANCE
Silkwinds Magazine – Singapore
Airlines Skyward – Japan Airlines
BRAIN, Tokyo
Elle decoration
DEP
BROTHERS – Belgium
DB MOBIL – Germany
WALLPAPER* Thai
MONOCLE
Idn MAGAZINE – Feature
db mobil
Fricote
UC Quarterly

Recognition & Accolades

Awards

Pentawards, 2012 Paris, France
Bronze Award, Marou Chocolate
Packaging Design

Creativity Awards, 2013, USA
Gold Award, Brain Magazine
Publications – Cover

Creativity Awards, 2013, USA
Gold Award, Clubhouse Films
Print – Stationary

AOC Awards, 2013 London, UK
Gold Award, Marou Chocolate
Packaging Design

Brand New Awards, 2014, USA
UNICEF ZEROawards
Visual Identity

FPO Awards, 2014, USA
La Diplomate
Print Excellence

Pentawards, 2014 Tokyo, Japan 
Bronze Award, Air France / Marou
Packaging Design

Int’l Design Award, 2014, USA
3 Gold Awards + Graphic Designer
of the Year, UNICEF ZEROawards

A’Design Awards, 2014 Como, Italy
Platimun Award, Coca-Cola
Packaging Design

Pentawards, 2015 London, UK
Silver Award, Rice Wine
Packaging Design

Graphis Awards, 2015, USA
Silver Award, UNICEF
Product Design

Graphis Awards, 2015, USA
Silver Award, Coca-Cola
Packaging Design

Red Dot Awards, 2015 Berlin, Ger
UNICEF ZEROawards
Visual Identity

Type Directors Club, 2016, USA
Rice Wine
Excellence in Typography

 

 

 

 

 

 

Books / Selected Periodicals

Taschen:
D&AD Annual 2014
The Package Design VOL.2 2012
The Package Design VOL.3 2014

Choi’s gallery:
Vol 17. 2013

Gestalten:
Food Experience 2013
A Delicious Life 2014

Victionary:
Gold & Silver 2013
Graphic Digits 2014
Print Matters 2015
Transparent 2015

WALLPAPER* City Guide
Ho Chi Minh City

High Tone:
Good idea 3 2014

Counter-print Books
Alphabet Logo 2015

Wallpaper* UK
Wallpaper* Thailand
DPI, Taiwan
Design Bureau 12/12
Design Bureau 1/13
Vogue Paris
ELLE FRANCE
Silkwinds Magazine – Singapore
Airlines Skyward – Japan Airlines
BRAIN, Tokyo
Elle decoration
DEP
BROTHERS – Belgium
DB MOBIL – Germany
WALLPAPER* Thai
MONOCLE
Idn MAGAZINE – Feature
db mobil
Fricote
UC Quarterly

 

 

Past public lectures
and jury participation

Awards Jury

D&AD 2015
London
Branding Jury,
Chi-An De Leo,
Creative Director
Co-Founder

KYOORIUS 2015
New Delhi
Grand Jury,
Joshua Breidenbach,
Creative Director
Co-Founder

Portfolio Reviews

Behance 2013
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Behance 2014
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Talks - Lectures

British Council 2014
University of Fine Arts
Ho Chi Minh City
“Creative carreer development”
Chi-An De Leo,
Creative Director
Co-Founder

Champions of Design 2015
Singapore Design Week
“Story of Marou brand creation”
Joshua Breidenbach,
Creative Director
Co-Founder

RMIT University
Guest Lectures
Bachelor of Fashion
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing Lecture
Bachelor of Fashion
“Fashion Marketing and Branding”
Vu-Quan Nguyen,
Head of Strategy

 

 

 

 

 

Awards Jury

Awards Jury

D&AD 2015
London
Branding Jury,
Chi-An De Leo,
Creative Director
Co-Founder

KYOORIUS 2015
New Delhi
Grand Jury,
Joshua Breidenbach,
Creative Director
Co-Founder

Portfolio Reviews

Behance 2013
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Behance 2014
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Talks - Lectures

British Council 2014
University of Fine Arts
Ho Chi Minh City
“Creative carreer development”
Chi-An De Leo,
Creative Director
Co-Founder

Champions of Design 2015
Singapore Design Week
“Story of Marou brand creation”
Joshua Breidenbach,
Creative Director
Co-Founder

RMIT University
Guest Lectures
Bachelor of Fashion
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing Lecture
Bachelor of Fashion
“Fashion Marketing and Branding”
Vu-Quan Nguyen,
Head of Strategy