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Expertise / Browse

Brand Creation

Brand Concept

Brand Strategy

Name Development

Rebranding

Visual Identity

Brand Experience

Art Direction

Contents Strategy

Environment / Interior

PR Management

Retail Concept

Signage / Wayfinding

Brand Assets

Brand Contents

Digital Marketing

Editorial Design

Package Design

Product Design

Studio

Films

Ideation

Illustration / Image

Print Production

Trends Studies

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Maison Marou

More Work
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D8

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Fred Perry

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Vietnam

IT’S ALL ABOUT LE FRUIT

Le Fruit

Rebrand
Packaging

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Everyone’s Equal

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The End Age – Invitation

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Unicef Zeroawards

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DUO

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Rice is a branding and creative studio. We are a multi-cultural team with perspective and precise vision. We bring high value to bold brands through singular ideas. We deliver these powerful ideas with conviction and acclaimed craft.

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Vinh Sam

Software Engineer

Huy Le

Visualizer

Ruby Ngoc Chau

Illustrator

Kim-Hoa Tran

Finance

Mark Bain

Senior Designer

Linh Lê

Curator

Công Huỳnh

Designer

Anna Dinh

Production Manager

Joshua Breidenbach

Co-Founder
& Co-Creative Director

Chí-An De Leo

Co-Founder
& Co-Creative Director

Aude Guyon

Digital Marketing Consultant

Vu-Quan Nguyen

Head of Strategy

Nga Hoang

PR & Communication Lead

Gregory Jewett

Creative Director

Thao Mai

Producer

Pedro Pereira

Senior Designer

Awards

Pentawards, 2012, Paris.
Bronze Award, Marou Chocolate
Packaging Design

Creativity Awards, 2013, USA
Gold Award, Brain Magazine
Publications – Cover

Creativity Awards, 2013, USA
Gold Award, Clubhouse Films
Print – Stationary

AOC Awards, 2013, London
Gold Award, Marou Chocolate
Packaging Design

Brand New Awards, 2014, USA
UNICEF ZEROawards
Visual Identity

FPO Awards, 2014, USA
La Diplomate
Print Excellence

Pentawards, 2014, Tokyo
Bronze Award, Air France / Marou
Packaging Design

Int’l Design Award, 2014, Los Angeles
3 Gold Awards + Graphic Designer
of the Year, UNICEF ZEROawards

A’Design Awards, 2014, Como, Italy
Platinum Award, Coca-Cola
Packaging Design

Pentawards, 2015, London
Silver Award, Rice Wine
Packaging Design

Graphis Awards, 2015, USA
Silver Award, UNICEF
Product Design

Graphis Awards, 2015, USA
Silver Award, Coca-Cola
Packaging Design

Red Dot Awards, 2015, Berlin, 
UNICEF ZEROawards
Visual Identity

Type Directors Club, 2016, USA
Rice Wine
Excellence in Typography

The Dieline Award, 2016, USA
Eastlake Craft Brewery
Packaging Design

Pentawards, 2016, Shanghai
Gold Award, Marou Chocolate & National Gallery Singapore
Packaging Design

 

 

 

 

Print

Taschen:
D&AD Annual, 2014
The Package Design VOL.2, 2012
The Package Design VOL.3, 2014

Choi’s gallery:
Vol 17. 2013

Gestalten:
Food Experience, 2013
A Delicious Life, 2014

Victionary:
Gold & Silver, 2013
Graphic Digits, 2014
Print Matters, 2015
Transparent, 2015

WALLPAPER* City Guide
Ho Chi Minh City

High Tone:
Good idea, 2014

Counter-print 
Alphabet Logo, 2015

Wallpaper* UK
Wallpaper* Thailand
DPI, Taiwan
Design Bureau 12/12
Design Bureau 1/13
Vogue Paris
ELLE FRANCE
Silkwinds Magazine – Singapore Airlines
Airlines Skyward – Japan Airlines
BRAIN, Tokyo
Elle decoration
DEP
BROTHERS – Belgium
DB MOBIL – Germany
WALLPAPER* Thai
MONOCLE
Idn MAGAZINE – Feature
db mobil
Fricote
UC Quarterly

Awards

Pentawards, 2012, Paris
Bronze Award, Marou Chocolate
Packaging Design

Creativity Awards, 2013, USA
Gold Award, Brain Magazine
Publications – Cover

Creativity Awards, 2013, USA
Gold Award, Clubhouse Films
Print – Stationary

AOC Awards, 2013 London, UK
Gold Award, Marou Chocolate
Packaging Design

Brand New Awards, 2014, USA
UNICEF ZEROawards
Visual Identity

FPO Awards, 2014, USA
La Diplomate
Print Excellence

Pentawards, 2014 Tokyo,
Bronze Award, Air France / Marou
Packaging Design

Int’l Design Award, 2014, USA
3 Gold Awards + Graphic Designer
of the Year, UNICEF ZEROawards

A’Design Awards, 2014, Como, Italy
Platinum Award, Coca-Cola
Packaging Design

Pentawards, 2015, London, UK
Silver Award, Rice Wine
Packaging Design

Graphis Awards, 2015, USA
Silver Award, UNICEF
Product Design

Graphis Awards, 2015, USA
Silver Award, Coca-Cola
Packaging Design

Red Dot Awards, 2015, Berlin,
UNICEF ZEROawards
Visual Identity

Type Directors Club, 2016, USA
Rice Wine
Excellence in Typography

The Dieline Awards, 2016, USA
Eastlake Craft Brewery
Packaging Design

 

 

 

 

 

 

 

Print

Taschen:
D&AD Annual, 2014
The Package Design VOL.2, 2012
The Package Design VOL.3, 2014

Choi’s gallery:
Vol 17. 2013

Gestalten:
Food Experience, 2013
A Delicious Life, 2014

Victionary:
Gold & Silver, 2013
Graphic Digits, 2014
Print Matters, 2015
Transparent, 2015

WALLPAPER* City Guide
Ho Chi Minh City

High Tone:
Good idea, 2014

Counter-print
Alphabet Logo, 2015

Wallpaper* UK
Wallpaper* Thailand
DPI, Taiwan
Design Bureau 12/12
Design Bureau 1/13
Vogue Paris
ELLE FRANCE
Silkwinds Magazine – Singapore Airlines
Airlines Skyward – Japan Airlines
BRAIN, Tokyo
Elle decoration
DEP
BROTHERS – Belgium
DB MOBIL – Germany
WALLPAPER* Thai
MONOCLE
Idn MAGAZINE – Feature
db mobil
Fricote
UC Quarterly

 

 

Awards Jury

D&AD 2015
London
Branding Jury,
Chi-An De Leo,
Creative Director
Co-Founder

KYOORIUS 2015
New Delhi
Grand Jury,
Joshua Breidenbach,
Creative Director
Co-Founder

HALOGRAPHY 2016
Hanoi
Grand Jury,
Vu Quan Nguyen &
Chi-An De Leo

Portfolio Reviews

Behance 2013
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Behance 2014
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Talks

British Council 2014
Ho Chi Minh City
“Creative Career Development”
Chi-An De Leo

Champions of Design 2015
Singapore Design Week
“Marou Brand Creation”
Joshua Breidenbach

RMIT University CoCD – Ongoing Lecture
Ho Chi Minh city, Vietnam
“Creativity”
Joshua Breidenbach,
Chi-An De Leo

RMIT University CoCD – Ongoing Lecture
Ho Chi Minh city, Vietnam
“Fashion Marketing and Branding”
Vu-Quan Nguyen

 

 

 

HALOGRAPHY 2016
Hanoi, Vietnam
“Design & Ethics”
Joshua Breidenbach,
Vu-Quan Nguyen

Saigon Artbook Festival 2016
Ho Chi Minh city, Vietnam
“Ethics in design”
Vu-Quan Nguyen,
Le Quoc Huy

European Packaging Design Association
Taipei, Taiwan
“Rice Creative”
Joshua Breidenbach,
Chi-An De Leo

 

 

 

 

Awards Jury

D&AD 2015
London
Branding Jury,
Chi-An De Leo,
Creative Director
Co-Founder

KYOORIUS 2015
New Delhi
Grand Jury,
Joshua Breidenbach,
Creative Director
Co-Founder

HALOGRAPHY 2016
Hanoi
Grand Jury,
Vu Quan Nguyen &
Chi-An De Leo

Portfolio Reviews

Behance 2013
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Behance 2014
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

RMIT University
CoCD – Ongoing
Ho Chi Minh City
Joshua Breidenbach,
Chi-An De Leo,
Rice Founders

Talks

British Council 2014
Ho Chi Minh City
“Creative Career Development”
Chi-An De Leo

Champions of Design 2015
Singapore Design Week
“Marou Brand Creation”
Joshua Breidenbach

RMIT University CoCD – Ongoing Lecture
Ho Chi Minh city, Vietnam
“Creativity”
Joshua Breidenbach,
Chi-An De Leo

RMIT University CoCD – Ongoing Lecture
Ho Chi Minh city, Vietnam
“Fashion Marketing and Branding”
Vu-Quan Nguyen

 

 

 

HALOGRAPHY 2016
Hanoi, Vietnam
“Design & Ethics”
Joshua Breidenbach,
Vu-Quan Nguyen

Saigon Artbook Festival 2016
Ho Chi Minh city, Vietnam
“Ethics in design”
Vu-Quan Nguyen,
Le Quoc Huy

European Packaging Design Association
Taipei, Taiwan
“Rice Creative”
Joshua Breidenbach,
Chi-An De Leo

 

 

 

 

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